Paid dating services
At the end of the search they are informed that a match has been found but that he/she does not have all the qualities the participant is has been searching for (I think we all can relate to that experience).
At this point in the simulation the participant is informed that a friend would like to set them up on a blind date with a person who is absolutely perfect in terms of their criterion for a mate.
Never lie about your age or what you do for a living.
Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.
The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.
(A score of 100 indicates respondents were completely satisfied; 80 was very satisfied and 60 was fairly well-satisfied.) Still, many users found the sites frustrating.
In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.
Sunk cost effects disappear over time, so if you are looking for match online you should look for a site that charges a monthly fee, instead of a one-time upfront fee.